What makes a good title sequence according to Kyle Cooper?

Kyle Cooper is arguably one of the most infamous title sequence designers in Hollywood right now. He has been known to be responsible for "revitalising the modern title sequence". He is credited with creating the very memorable title sequences of such action films and thrillers as; "Dawn of the dead", "Se7en", and "Spider man", and has even created title sequences for renowned American TV shows such as "American Horror Story" and "The Walking Dead". Its without saying that cooper is undoubtedly a man of experience in the field of title sequences, so naturally, his opinion on what makes an effective title sequence, is one of relevance.

Cooper believes a well designed title sequence should succeed in being able to "flow seamlessly into the actual film", implying simply that a title sequence should make sense, and fit in with the rest of the movie, depicting the film's genre, code and conventions throughout it.
As well as this he claims it should clearly set an expectation on what the film is actually about (and overall genre), and what the audience can assume from it.
Additionally he goes on to preach the importance of an stimulating and non tedious title sequence, that should always get the audience excited about the actual movie (or TV show), without giving too much of the plot away.

"American Horror Story" (2011)

"Dawn of the Dead" (2004)