BFI statistics yearbook (research) Audiences

Audiences

Which age group made the largest proportion of cinema admissions in the UK?

- 15-24 year olds (making up 33% of cinema admissions)

Which comedy film was most successful with this age group?

- The Hangover part 3

Which film was most popular with the over 50's (what's the genre)?

- Quartet (drama)

Which genres were most popular with men?

   -Action, Sci-Fi, Thriller and Comedy

Which genres were most popular with women?

-Drama (mainly)

UK films appealed most to which audience type?

-UK films appealed most to those of the age 45+

Which 3 films were most popular with the 7-14 age group?

-The most successful films amongst this age group (apart from One Direction -This is us) happened to all be animated films, proving that this genre is the most popular amongst this age group. The films were; Wreck-It Ralph , Despicable Me 2, and Monsters University

The 3 most popular films amongst the 35-44 age group were Frozen, The Croods, and Jack the Giant Slayer. Why might this be?

-It would make sense for animation to be amongst the most popular genre for this age group, as individuals belonging to this age group tend to usually have families and children that tend to be fairly young. This means that at such a young age, children tend to be accompanied by parents or carers to the cinema, and coincidently the adults are the ones who pay for the tickets bought.

Which 3 films were most popular with the 24-34 age group?

-Django Unchained, Fast and Furious 6, Rush

Which films were most popular with middle class audiences?

-(C1) Rush, Captain Phillips, Gravity
-(C2) Oz the Great and Powerful, Despicable Me 2, Fast and Furious 6

What are the differences between films popular in Scotland and films popular in London?

-Scottish audiences tend to prefer films with "home grown" plots, with story lines, locations and characters closer to home, whilst audiences from London don't share this preference, and are open to all different types of films.