Genre is a very significant aspect of media in general. All films will have a certain genre that the film makers will have to follow. It allows the film producers to sift out aspects of the film that aren't wanted or needed, as well as allowing them to decide what kind of conventions they should spend their funds on. Different genres will always have very different codes and conventions, which is essentially what separates one genre from another. Conventions can be identified simply as one or more recognisable or infamous conventions associated with that particular genre, e.g. - females being terrorised by an intimidating (we assume) male character in horror films, or even a couple (usually heterosexual) who would otherwise be completely unpalatable, falling helplessly in love with each other - insinuating the idea of "opposites attract" in romantic comedies.
"Scream 4" (2011)
"The Ugly Truth" (2009)
In a title sequence, a genre is very easily distinguishable, usually it can be given away by different conventions such; the font of the writing, or the colours used in it. Especially in a movie's title sequence, the codes and conventions used will help build expectations for the genre of film in question. Genres also play a significant role is creating preferences and personal tastes for consumers (audiences).
"Se7en" (1995)
"Scream 4" (2011)
In a title sequence, a genre is very easily distinguishable, usually it can be given away by different conventions such; the font of the writing, or the colours used in it. Especially in a movie's title sequence, the codes and conventions used will help build expectations for the genre of film in question. Genres also play a significant role is creating preferences and personal tastes for consumers (audiences). 
"Se7en" (1995)
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