What makes a good title sequence according to Kyle Cooper?

Kyle Cooper has directed over 150 title sequences and is known for 'revolutionizing' the way in which title sequences are now made. Cooper says a title sequence is successful if it gets us (the audience) excited, if it jumps straight into the movie and if it helps to set the tone. He also believes the best title sequences should portray a back story before the movie itself has even started, sort of like a prologue. This helps the audience to slowly ease into the film and engage. Cooper believes this will also give us additional information which will benefit us later down the film.