The first research I did was on Transformers: Dark of the Moon. I found out that the main people who watch this film are men ages 40-54 who like to spend their free time relaxing and are television addicts. This helps film producers know who their target markets are and lets them analyse their audiences in more dept. Below shows the brands the audience are most likely to consume. This includes things such as Nintendo and Apple Mac which help the film makers to know what sort of merchandise they should produce for their audience.
The second research I did was on the genre of action and the film was Wolverine. The target audience is males aged 18-24 who are working class and have an interest in video games and watching TV. These men are most likely to be right wing and have the type of personality where they want to help the World be a better place.
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